Cohen's earlier movie, Borat has promoted Kazakhstan's tourism as many did not know the country or even where it is situated on a map. Madonna helped in making Malawi known but Sacha Baron will even do a better job because Bruno will shed a negative light on Malawi. Any attention be it positive or negative is always welcomed. The Warm Heart of Africa, Bingu Wa Mutharika or even Lake Malawi are names that every Malawian know, but not people in the West. They will definetely want to visit after watching Bruno, who knows even to adopt a Malawian little child from Nkhoma in Lilongwe or Chichiri in Blantyre. The sad part is that Bruno's lead character is a black Jesus who is wearing a revealing thong....Not good..Not good Borat.
As if that is not enough Sacha Baron Cohen poked fun at Madonna this past Sunday at the Golden Globes Ceremony. His comments were not appreciated by some celebrities like Salma Hayek and Sandra Bullock. Cohen said: "This recession is affecting everyone, even celebrities. Victoria Beckham hasn't eaten for three weeks. Charlie Sheen has been forced to have sex without paying for it. It's true. And even Madonna has had to get rid of one of her personal assistants. (pause) Our thoughts go out to you Guy Ritchie."
That is fine as long as Bruno brings some publicity to Malawi.